Chapter 3
COMMUNICATION
Although we have come to expect that new technologies are
revolutionary, I suspect that at the level of individual
innovators and managers the process of cultural
construction is often one of "cultural creep." By this I
would suggest that inventors and producers often create
artifact to fit into cultural spaces suggested by their existing
frames of meaning.
W. Bernard Carlson [24]
Whereas the Internet had its beginnings as ARPANET in 1969 to further
research and development of technologies for military use [40], Usenet
grew from a program by several graduate students in 1979 as a forum for
discussion of Unix and Unix troubleshooting [114].
Usenet is now available through most Internet service providers [40].
This chapter situates Usenet among other Internet services and provides
a background on Usenet interactions. After a brief history of the
Internet and Usenet, I describe the services available on the
Internet and compare the characteristics of the interpersonal communication
services that include Usenet. The last section is a detailed description
of the organization and distribution of the messages in Usenet. From
this description I elaborate on Usenet interaction and the
social dilemmas of that interaction.
HISTORY
As part of a joint effort in 1969 by the Advanced Research Projects
Agency (ARPA), universities and research communities, ARPANET was created
so that ARPA-funded researchers could exchange computer data and operate
different computers at a distance [114]. In 1983 ARPANET split into
two separate networks, ARPANET and MILNET. A computer on ARPANET could
exchange information with a computer on MILNET by
routing the data through a gateway computer, thus forming a network of
networks, the Internet [100]. Other networks were formed about this
same time--BITNET for scholarly and academic discussion in 1979,
CSNET for computer science in 1981, and in 1986, NSFNET for connecting
supercomputer centers [114]. The TCP/IP communication
protocols were developed by DARPA (successor to ARPA) to route information
between these networks and ARPANET through an inter-network gateway [50].
In March 1990, ARPANET was disbanded and NSFNET became the Internet's
main backbone [114]. Currently, the Internet is composed of high-speed
backbone networks such as NSFNET and MILNET, mid-level networks such as
universities and corporations and stub networks such
as individual local area networks [40].
Key to the success of ARPANET and subsequent networks were two fundamental
elements--a new way of looking at computers and a decentralized
communication system. Computers were viewed as communications devices rather
than just computational ones; email became the most popular use of the
network [52]. In addition, the purpose of the decentralized communication
system was to provide the network the capability to survive a
nuclear attack [50]. The impact of this approach is expressed by Rheingold:
Information can take so many alternative routes when
one of the nodes of the network is removed that the Net
is almost immortally flexible. It is this flexibility that
CMC telecom pioneer John Gilmore referred to when he
said, "The Net interprets censorship as damage and
routes around it.". . . This invention of distributed
conversation that flows around obstacles--a grassroots
adaptation of a technology originally designed as a
doomsday weapon--might turn out to be as important in
the long run as the hardware and software inventions that
made it possible. ([114], p. 7)
The Unix Users Network (Usenet) grew out of efforts by several graduate
students instead of the government sponsored research efforts that gave
rise to the Internet. In 1969 Unix was created by Bell Laboratories [128].
In 1977, the Unix-to-Unix Copy (UUCP) utility, a store-and-forward protocol
also from Bell Laboratories, was being shipped with the new
version 7 of Unix [50]. UUCP allowed any computer running Unix to share
information with any other Unix computer via a modem connection [128].
UUCP provided an alternative means of networking for those computers not
on the Internet. In 1979, Tom Truscott and James Ellis of Duke University,
together with Steve Bellovin of the University of North Carolina, developed
a program using UUCP that regularly exchanged information
via modem [114]. Although this first version of Usenet news was a
forum for discussion of Unix without needing an ARPANET connection
(and was advertised as 'a poor man's ARPANET' at the Delaware Summer
1980 Usenix meeting [52]), Usenet grew into thousands of discussions on any
topic and began to be carried on ARPANET. This lead to a gradual
replacement of UUCP by NNTP (Net News Transfer Protocol), a method of
transmitting Usenet on TCP/IP connections [50]. By 1992, 60 percent of
all Usenet traffic was carried via the Internet using NNTP, the remainder
still using UUCP connections [114].
Other communication media and information services in addition to Usenet
are available via the Internet. These include information services such
as file transfer (FTP), remote login (telnet), location and retrieval
(gopher) and World-Wide Web (WWW), as well as communication services such
as electronic mail (email), mailing lists (listserv), internet relay
chat (IRC) and multi-user domains (MUD). Communication services are
included in the study of computer-mediated communication, yet each has
different characteristics. In the next section I describe each of
these interactions and compare their characteristics.
INTERNET SERVICES
The Internet information services described above provide access to
information and to other computer systems. Both FTP and telnet enable
connections to remote computers. FTP provides access to file
archives [83]. It allows file transfer between computers and was
designed to manage the differences in rules and conventions (protocols)
used on different computer systems [40].
On the other hand, telnet allows you to run a program resident on a remote
computer without having to copy it to the local system [100].
Gopher is a menu-driven program that allows you to locate and retrieve information,
to transfer files using FTP, and to telnet to other computers [40].
Although gopher displays only ASCII files, other formats may be transferred [83].
WWW is a more powerful system than gopher and uses hypertext links instead of a
hierarchical set of menus to navigate among resources [83].
With the use of a WWW browser, you have access to documents written in HTML
(hypertext markup language) as well as to the other Internet services.
Because these services provide only indirect interaction among people,
they are not included in the following comparisons.
The Internet communication services provide interpersonal communication
opportunities. Both email and listserv offer services similar to a postal
system. Email is the electronic exchange of messages among people and
listserv is the exchange of messages among many people using an
automated mailing-list distribution service [40]. Both services deliver
messages to an individual's email address. All listservs require that you
subscribe to the discussion list. IRC is an expansion of the Unix talk
program and is similar to citizens-band radio in that messages are
displayed in real time to people in the same group or channel [40].
A MUD is an interactive role-playing game using text in an interactive
talk session format [40] (although building the MUD environment also
requires programming skills [22]). Lastly, newsgroups are open discussion
forums with messages distributed via Usenet software. A moderated group
has a volunteer who screens messages for appropriateness before forwarding
them to the list [40]; both listservs and newsgroups may be moderated.
INTERNET INTERPERSONAL COMMUNICATION
There are various ways of looking at the interpersonal interactions that
take place on the Internet. One way is to compare the interaction with
traditional levels of communication. These levels often are defined in
terms of the four aspects of communication--a source or sender, a
message, a channel or medium, and an audience or receiver
[1]. Although this approach minimizes the role of media and channel [95], it is an
instructive beginning for comparison. Littlejohn categorizes communication
in four levels--interpersonal, group, organizational and mass
communication [82]. Interpersonal communication is private,
face-to-face (FtF) interaction, group communication is small group
interaction usually in decision-making settings, while organizational
communication occurs in large cooperative networks with discernible
structure and function. Mass communication or mass media uses
a complex institutional organization to send a message from a source to a
large audience; the channel makes the message accessible to
anyone [6]. Littlejohn stresses that these are not mutually exclusive types of
communication but merely convenient mechanisms for organizing
communication theory [82]. Another approach by Rogers has only three
levels--FtF interpersonal communication, interactive machine-assisted
interpersonal communication and mass media [117]. FtF interpersonal
communication is one-to-few with the potential for equal control of the
communication. The interactive machine-assisted interpersonal
communication is characterized as many-to-many (N-N) with the potential
for equal control of the communication. Lastly, mass media is
one-to-many (1-N) with little control of the
message by the receivers.
The interpersonal communication services of the Internet can be classified
using the traditional levels of communication although none of the
interaction is FtF (see Table 1, adapted from Rogers [117]).
Using the Littlejohn model, email is private, interpersonal communication;
IRC, MUDs and listservs are group interactions. While
newsgroups often feel like small groups with social interaction and
attention to the individual, many have large numbers of participants and
more closely resemble organizational communication. Size is not the only
criteria which determines whether the level is organizational. Many
large Usenet newsgroups are far from cooperative with little evidence of
structure, goals or function other than the posting of opinions. Because
the messages are accessible to anyone, Usenet newsgroups often resemble
mass communication, but the source is not a complex institutional
organization. Usenet is therefore difficult to place in any one level and
is a hybrid of several levels. The Rogers model is less satisfying
because all the Internet services are lumped into one category,
interactive machine-assisted interpersonal communication, and therefore is
not included in Table 1. Because these models ignore any time, space or
channel effect on the interaction, they do not adequately describe the
differences in these services.
Table 1. Levels vs. Aspects of Communication
inter- group organizational mass
personal
----------------------------------------------------------
sender one one one or more initially one,
maintains control
receiver one few, may large large
take turns audience audience
channel FtF or FtF or FtF or mediated
mediated mediated mediated
examples FtF, lecture, corporate TV, radio,
letters, discussion networks books
telephone listserv
email
Another comparison of Internet interactions uses types of conversation.
The traditional types of conversation are monologue, dialogue, and
discussion [124]. A monologue consists of one sender, one or more
passive receivers and a message that may be delivered FtF or via
mass media. A dialogue contains a sender and an active receiver taking
turns with the sender; traditional dialogue can be oral or written
messages. In a discussion, one person starts as the sender with
multiple receivers who take turns as senders, but the initial sender
retains control of the conversation. Because traditional conversation
does not consider the effect of computer mediation, Shank added the
category of multilogue for the Internet conversation with an initial
sender, multiple receivers who take turns as senders, but with
loss of control of the conversation [124].
Again, the Internet interpersonal communication services can be categorized
using the conversation model although none of the interaction is FtF
(see Table 2). Email is usually dialogue but if messages are
ignored, it can be a monologue. Listservs or Usenet newsgroups may be
monologues if they are moderated and if the moderator allows only a
single source to produce the messages. Because control of the
conversation may be retained by the moderator, moderated groups can
become discussions, although interruptibility and
turn-taking take on different meanings from the FtF model [108].
Unmoderated listservs and newsgroups are generally multilogues as are
IRC and MUDs. Again, the conversational model ignores any time, space
or channel effect on the conversation and does not fully
describe the differences in these services.
Table 2. Type of Conversation vs. Aspects of Communication
monologue dialogue discussion multilogue
---------------------------------------------------------
sender one one initially one, initially one,
maintains control no control
receiver one or more, one, active one or more, one or more,
passive active active
channel FtF, mass FtF or FtF or computer-
media, other mediated mediated mediated
mediation
examples lecture, TV, FtF, FtF, IRC, MUD,
books, radio, letters, moderated newsgroups,
mailing list telephone, groups listserv
email
A third comparison uses the time/place taxonomy, shown in Table 3,
that was originally used to classify groupware systems [37]. This
approach emphasizes the messages as well as the people involved. The
four categories are FtF, asynchronous, synchronous distributed, and
asynchronous distributed interactions. If the sender and receiver are in the
same place and the message is received at the same time it is sent,
then the interaction is FtF and synchronous. If the sender and receiver
are in the same place but the message is received at some later time
than it was sent, then the interaction is called asynchronous.
Leaving a note on the refrigerator for your child is an example of
asynchronous interaction. If the sender and receiver are in different
places yet the message is received at the same time
it is sent, then the interaction is synchronous distributed. A
telephone conversation is synchronous distributed interaction. Lastly,
if the sender and receiver are in different places and the message is
received at some later time than it was sent, then the interaction is called
asynchronous distributed. Sending (and receiving) a letter is
asynchronous distributed interaction.
Table 3. Time/Space Taxonomy
Same Different
Time Times
---------------------------
Same FtF asynchronous
Place (synchronous)
Different synchronous asynchronous
Places distributed distributed
Because the interpersonal communication services of the Internet are
computer-mediated, none are FtF. Email, listservs and newsgroups are
asynchronous distributed interactions; the senders and receivers are in
different places and messages are delivered some time after they are sent.
The collocation metaphor, the collocated feel of the interaction and
the intense involvement of the participants in IRC and MUDs belie the
fact that these are not collocated interactions; for some, these
interactions are more real than real (FtF) life [22]. Considering
the sender's and receiver's physical locations and the real-time delivery
of messages, IRC and MUDs are synchronous distributed interactions.
Next, I present a socio-visibility taxonomy that I developed that looks
at the number of senders and receivers and whether the interaction is
public or private. I use the term dialogue for 1-1 communication.
Broadcast is then one-to-many (1-N) and multicast is
many-to-many (N-N). Public and private interaction refers to the reception
of the message. If the message is received only by the receiver, then it
is private. If the message is displayed or made available to an audience
other than the sender and receiver, then it is public. A conversation
between two people on a busy street corner is a public dialogue; a telephone
conversation is a private dialogue. Radio and television are public
broadcasts; an advertisement circular is a private broadcast. Computers
have made multicast interaction possible.
In this model of interaction, different relationships become apparent
(see Table 4). Email is a private dialogue. With a distribution
list on an email service, a single message can be delivered to emailboxes
of multiple receivers--private broadcast interaction. In a listserv
multiple people send messages that are delivered to the emailboxes of
multiple receivers, therefore listservs are private multicasts. Because the
multiple messages of newsgroups, IRC, and MUDs are publicly viewable,
that is viewable by more than just the intended
recipient, these interactions are public multicasts.
Table 4. Socio-Visibility Taxonomy
1-1 1-N N-N
-------------------------------------
Public conversation political Usenet,
on the street speech MUD, IRC
Private telephone, distribution listserv
email list
In providing detailed units of analysis for the study of CMC, December [31]
argues that protocol, time, distribution scheme and media
type be included in distinguishing characteristics of Internet communication.
December uses TCP/IP as the only Internet protocol with other networks
using TCP/IP or other protocols [31]. He uses protocol to distinguish
between Internet and LAN (local area network) communication. The time delay
of messages varies between nearly instantaneous, called synchronous in the
time/place taxonomy, and persistent. Messages that are available for
on-demand retrieval are called persistent communication and are
characteristic of Internet information services. Distribution schemes
include point to point, point to multipoint, point to server broadcast,
point to server narrowcast, server broadcast and server narrowcast. The
latter two refer to Internet information services and are included only
for completeness of the descriptions. In point to point distribution a
single sender transmits a message to a single receiver. In point
to multipoint a single sender or application sends a message to many
receivers. Because the client-server model of Internet is integrated into
the distribution schemes, these schemes are more than message flow
indicators of 1-1 or 1-N. In point to server broadcast, a single
sender or server transmits a message to a server which makes the message
available to other servers or to receivers with the appropriate client
software; in point to server narrowcast the message is available only to
a specific group of receivers, identified with passwords and/or
IDs. In the server broadcast scheme, the server has stored information
that is available to anyone for retrieval with an appropriate client; the
server narrowcast scheme again restricts the information to an authorized
set of users. Media type includes text, sound, graphics,
images, video, executable files, hypertext and hypermedia [31].
Email uses a point to point distribution scheme; listserv and email
distribution lists, point to multipoint schemes. IRC and Usenet use the
point to server broadcast and MUDs use point to server narrowcast. The
dominant media type used in all of these services is ASCII text.
With the programming capabilities in MUDs, executable files, graphics,
images and sound are being introduced.
The next category for comparison of Internet services is interactivity.
In their investigation of computer-mediated groups, Rafaeli and Sudweeks
investigate the degree of interactivity among participants in
newsgroups [108]. The degree of interactivity with its emphasis on
the message is in contrast to the other categories which emphasize the
relation between sender and receiver. Interactivity is a process-related
construct about communication that describes the extent to which messages
are related to each other. Rafaeli and Sudweeks argue that interactivity
is a continuum--declarative or one-way communication on one end,
fully interactive communication at the other end, and reactive or two-way
communication somewhere in between. The focus on interactivity also
supports their argument that FtF conversation not be used as the
standard of comparison for group CMC. One-way declarative communication
has unrelated messages relayed from a source to an audience.
Two-way reactive communication is similar to a dialogue with the sender
and receiver taking turns, but the new message is in response to the
previous one. In full interactivity later messages in any sequence not
only take into account the previous messages but also the
reactive manner of the previous messages. Thus all communication falls
short of full interactivity [108].
Although individual sets of interactions from the interpersonal communication
services of the Internet can be ranked as more interactive than other sets,
the services are not easily classified as one type of interactivity or
another. Email is often two-way reactive, but it can resemble one-way
communication when messages are ignored. It also has mechanisms built
into the service that facilitate interactive communication. These services
include subject lines and markers for included text from other messages.
Listservs and Usenet newsgroups have these same services and therefore the
interactions on them may be in any mode along the continuum. IRC and MUDs
have no built in mechanisms to facilitate interactive communication other
than the textual trace of conversations that remain on the screen. As
such, they tend to be two-way reactive, sometimes one-way and only
limitedly interactive.
Each of the above comparisons does not fully describe the differences among
the interactions in these services, therefore additional characteristics
need to be specified. I assert that the form of messages, the skill level
required for full participation, the environment and the metaphors used in
these services provide further insights to the types of interactions. The
form of the message may be encapsulated, fragmentary or operative. An
encapsulated message is a bounded whole, resembles a letter or traditional
written communication, is asynchronous and uses contextual support mechanisms
such as address spaces and subject line. A fragmentary message is delivered
in pieces, resembles traditional spoken communication, is synchronous and
has no contextual support other than the screen display. An operative
message is a message that carries out some action and is accomplished via a
program or macro. Skill levels vary from low to high. An example of low
skill requirements is basic editing skills with few commands. High skill
levels require programming expertise. Interpersonal communication
environments are usually provided but may be individually
constructed. Lastly, the underlying metaphor of each service
(e.g., rooms) frames the interactions.
These four characteristics help complete the descriptions of the
interpersonal communication services available on the Internet. Email,
listserv and newsgroups have encapsulated messages; IRC and MUDs have
fragmentary ones. In addition, MUDs have operative messages that construct
the environment and provide actions for the participants. Because
email, listserv and newsgroups require only basic editing skills and only
a few commands for reading, sending, and replying, they have low skill
requirements. Besides talk, IRC has multiple commands for emoting,
movement between rooms, reading and posting messages to a message board,
locating people, creating channels, and removing people from channels.
Depending on the commands used, the skill level for IRC ranges from low
to moderate. In addition to the conversation, MUDs have an additional
programming component to build the environment, to construct agents, and
to structure the action. Depending on the set of commands used, the skill
level for MUDs ranges from moderate to high. The environments of MUDs are
constructed; all other services use the existing setting provided. The
underlying metaphors, the structure of the interaction provided by the
software, also differ. Email and listserv use a postal service metaphor;
IRC uses a rooms metaphor; Usenet is a discussion or a conversation and
the constructed environments of MUDs provide fantasy worlds.
Table 5 gives a summary of the characteristics presented.
Table 5. Characteristics of Internet Interpersonal Communication Services
email listserv IRC MUD Usenet
-----------------------------------------------------------
leve inter- group group group hybrid
personal
conver- usually monologue, multilogue multilogue monologue,
sation dialogue discussion, discussion,
multilogue
source one many, can many many many
be one
re- one many many many many
ceiver
channel computer computer computer computer computer
distri- point to point to point to point to point to
bution point point server server server
multipoint broadcast narrowcast broadcast
media text text text text, text
type executable
message encapsulated encapsulated fragmentary fragmentary encapsulated
operative
tem- asynchronous asynchronous synchronous synchronous asynchronous
poral
spatial distributed distributed distributed distributed distributed
so- dialogue multicast, multicast multicast multicast
ciality can be
broadcast
visi- private private public public public
bility
inter- usually ranges usually usually ranges
active reactive reactive reactive
skill low low low to moderate low
moderate to high
envi- existing existing existing constructed existing
ronment
meta- postal postal room fantasy discussion,
phor world conversation
Thus, each of the interpersonal communication services of the Internet are
very different services with very different interactions. December argues
that CMC research "as not led to much successful theoretical integration
or cross-study comparisons" [31] due to the disparate units of
analysis. By characterizing each of the Internet interpersonal
communication services, I provide basic features for distinguishing among
CMC systems and research settings.
USENET
Although Kehoe describes Usenet as "the set of machines that exchange
articles tagged with one or more universally-recognized labels, called
newsgroups" [70], it is considered more complex by its participants.
According to the alt.culture.usenet FAQ (Frequently Asked Questions) [120],
Usenet consists of the newsgroups, networks of computers that transmit
news via various protocols, and the community of people who read news.
In this section, I describe the organization and distribution of the
messages in Usenet. From this description, I elaborate on Usenet interaction
and the social dilemmas of that interaction.
Usenet has been called an "anarchic global conversation" [114].
Anarchy refers to the lack of any central governing authority on either
policy or technical levels. Other descriptions include a world wide public
conferencing network, an electronic magazine, and an electronic
town meeting [52]. The readership data in Table 6, posted to
news.lists and published on the Internet, give an indication of the
size of Usenet news service [110]. Although Usenet was originally
formed to discuss Unix, it now distributes thousands of conversations on
thousands of topics [114] ranging from abdominal training, books,
computer languages, food, politics, raising children, sex, ZyXel
modems and almost everything in between. There are at least 6,000
newsgroups [7] (this number does not include regional and local newsgroups
that have limited distribution).
Table 6. Usenet Readership Summary Report of July 1995
(Estimated) [105]
Sites: 330,000
Users with accounts: 30,329,000
Netreaders: 11,033,000
Average traffic per day (megabytes): 586
Average traffic per day (messages): 127,446
The contents of a newsgroup are electronic letters called posts or articles.
To help readers find the posts that interest them, Usenet is divided
hierarchically into newsgroups, which indicate the topic of
conversation [100] as well as the computer directories in which the
articles are stored [9]. There are seven major categories whose
newsgroups are created by a clearly defined set of guidelines involving
formal discussions and a voting procedure [79]. The categories are
"comp" for topics in computer science, "misc" for topics not easily
classified, "news" for topics on Usenet news, "rec" for recreational
activities, "sci" for topics in science and technology, "soc" for
topics on societies and social issues, and "talk"
for debate-oriented discussion [80]. Additional categories include
alt, gnu, bit, local categories for universities and regional categories
for states and countries [52]. Newsgroups in the alt hierarchy do not
have alternative topics but are created without having to go
through any discussion or vote [9]. AGM is a newsgroup in the alt
hierarchy; the "good.morning" part of the name is an indication of
the discussion topic in the newsgroup. Thus the newsgroup name serves
multiple purposes. It is the address for messages and the topic of
conversation. It is used to refer to the messages themselves, to
the discussion and to the community of people who read those messages.
Not all newsgroups are carried at all sites and not all messages
posted to a newsgroup get distributed to all sites which carry that
newsgroup. Some sites carry only a subset of the technical newsgroups and
some sites do not carry the more controversial newsgroups,
especially those in the "talk," "soc" and "alt" hierarchies [80].
Usenet distribution does not guarantee that every site will receive
every message; some sites may send messages to the next Usenet site
but not send them to any previous sites in the distribution cycle.
Because Usenet sites store messages for different lengths of time before
forwarding them, delay can accumulate and messages can expire [12].
Some sites have limitations on the broad distribution of messages causing
some messages to stay within a localized area. In addition, computer
systems need maintenance or fail and messages do not get distributed to
those sites in a timely fashion. Some Usenet newsgroups are now
available using WWW browsers as an alternative access route to the articles.
Usenet interaction is carried out using software called newsreaders.
Newsreaders organize and display posts, filter posts, keep track of which
posts you have read, and allow you to reply to posts or to create new
messages. Thus, Usenet interaction takes two forms, reading and posting.
Lurkers limit themselves to reading without contributing or contributing only
rarely; posters write the messages. Readership data supports the
contention that lurking is the principal mode of participation on Usenet [110].
This is also the case with AGM, with an estimated 6,100 readers [7] and yet
during a six-week detailed analysis, there were only
427 posters; half (214) of them posted only one message.
Not all messages that are posted to a newsgroup are relevant to that
discussion. Crossposting is sending messages to multiple newsgroups by
entering more than one newsgroup name in the newsgroup line of the
header [40]. Many crossposts are the result of replying to an
originally crossposted article [61] increasing the traffic on all
newsgroups. A closely related phenomenon is spamming. Spam originally
referred to commercial messages that were crossposted to many and sometimes
all newsgroups [40]. Massive crossposting is now
referred to as spamming whether or not the message is commercial.
Netiquette (net etiquette) suggests that only five or six groups have
similar enough interests to warrant crossposting and the sender should warn
the readers that the article is crossposted [48]. Newsreader software
can be configured to display only those articles with a preset limit to
the number of newsgroups in the newsgroup line, filtering out articles sent
to large numbers of groups. A campaign was recently started by a
site administrator to transmit crossposted articles to no more than a
specified number of newsgroups; he recommends fifteen as the
limit [68]. MCI and other Internet service providers have recently
published policies to discourage spamming on their systems, recognizing
that the abuse of resources wastes time and money [46, 62, 140].
Another set of irrelevant posts, flames, flame-wars and flamebait,
are related types of messages. Flames are defined as messages
"intended to insult or provoke" [120], "vitriolic on-line
exchanges" [34], "verbal conflagrations" [40] or
"electronic diatribes" [9]; flame-wars occur when large numbers of
flames are exchanged; flamebait is a posting designed "to elicit a
vituperative reaction" [40]. Netiquette suggests
that flames are appropriate only to alt.flame [91]. The last type of
irrelevant post is the troll. Trolling is posting a message
specifically worded to generate followups on a trivial topic; the
intent of a troll is not to start a flamewar but to "instruct readers to
ignore obvious drivel by
making the replyers feel utterly stupid" [120].
Other irrelevant posts are the gratuitous
reply [48] and the question for
which answers are readily available off-line [61], both of which are
considered a waste of bandwidth [91].
The gratuitous reply or "me, too"
post is better sent by private email [91]. Most questions fall
into two categories--questions about the newsgroup and computer system
questions. Questions about the newsgroup are easily answered by reading
the FAQ; systems questions are usually answerable by reading
the manual [61].
Relevant posts are dependent on the topic and social norms of the
newsgroup. Little scholarly work has been done on the typical, mundane
posts of newsgroups [13]. The ProjectH database, Baym's study of
rec.arts.tv.soaps and this study of AGM are representative of the few
academic studies of newsgroups. ProjectH and Baym's work are
covered in Chapter IV, while Chapters V through VIII contain the results
of this study.
Reading messages is not the same experience for every person in a
newsgroup. The asynchronous nature and differences in delivery times of
messages to some sites causes messages and their followups to be read in
different sequences. Followups to a post may precede the original message
and may not include the text of the original. The sequence of messages is
also dependent on how often the newsgroup is read and whether the newsreader
supports threading. A thread is a group of messages with the same subject
line [40]. Messages can be read sequentially as they arrive or in
threads. Reading messages in bulk, once a week or so, is not the same
as reading daily. Messages accumulate until they are
read. If the newsgroup is very active and the site has limits on how
many messages are retained, earlier messages may be deleted. Threaded
messages read in bulk can present a more coherent conversation because
larger numbers of messages are grouped in the thread, yet reading this
multilogue in bulk loses the dynamism [114]
of the message exchange that is
experienced by frequent readers and posters. Reading messages daily,
whether threaded or sequential, can be a more disjointed experience
because fewer messages are in a thread. When you read messages
sequentially, you have to construct the conversation beyond
conversational involvement [139] to include your knowledge of previous
posts, what the interaction is about, who the post came from, what
their intentions may be and where the post fits in the context of the
newsgroup interactions. Since all messages are not
received at all sites, some posters include the full original post in
their reply, often at end of their reply, which aids contextualization.
Even though this practice wastes bandwidth, it is considered helpful by
participants at sites with inconsistent message delivery.
Other aspects of Usenet interaction are anonymity, identity and the
social nature of posting. Anonymity has been linked to the removal of
social norms and increased flaming [149] and is discussed in Chapter IV.
At the outset, identity on Usenet is determined by the email
addresses of posters [35] which provide a type of anonymity. Newsreader
software provides additional information about posters as do the
posters themselves. Identity is a constructed attribute on Usenet and
is discussed in Chapter VI, as is the social nature of Usenet.
These various features of Usenet frame a unique form of communication
that is rife with contradictions. Active participation by posters in
a newsgroup is essential to its success yet this participation must be
balanced against restraints on bandwidth, both the limited capacity
of Usenet to store and transmit articles as well as the capacity of
subscribers to read and absorb that information [71]. Global in scope,
Usenet continues to universalize community [41] by providing connections
among geographically dispersed people who would otherwise never
meet [12] with its tolerance of a wide diversity of opinion [114].
At the same time it reflects the "fragmentation, hierarchization, rigidifying
social boundaries, and single-niche colonies of people who share
intolerances" [114]. Although newsgroups are organized by
topic, the asynchronicity of the interaction, with people reading the
group at different times and rates, with simultaneous multiple threads,
and with discussions spanning days or weeks, presents considerable
obstacles to topical and group coherence [12]. It mirrors the
distinctions between the technically sophisticated users and the less
knowledgeable new users [78], the rich and the poor, the highly educated
and those deprived of advanced education [41]. Usenet provides a means
to get to know people while maintaining a distance from them [114].
It provides a means to obfuscate identity but within which people are
more intimately self-revealing [114, 151]. These contradictions define
the social space of Usenet and the social dilemmas within that space.
Usenet interaction is chaos and order. It is noisy free speech and quietly
civilized discussion. Usenet is a place without spatiality, distributed among
nodes of various networks in numerous countries. "Usenet" is like a herd of
performing elephants with diarrhea--massive, difficult to redirect, awe-
inspiring, entertaining, and a source of mind-boggling
amounts of excrement when you least expect it'' [129].
This chapter has been an overview of Usenet, its place on the Internet, and
its interactions. Usenet is a hybrid of interpersonal, group and mass
communication. It can look like a monologue, a give and take discussion or
a multilogue. It is a many-to-many asynchronous, distributed multicast
transmitted by computers in a point to server broadcast scheme. The messages
are encapsulated, public texts. Usenet is relatively simple to participate in
and provides a range of interactivity dependent on the energies and
inclinations of its members. It is a global conversation, a global
town-meeting complete with all the contradictions of any social space. In the
next chapter, I present previous research on CMC and Usenet.
Next Chapter
References
Back to Contents
Holly Patterson, September 1996.
Comments to Author:
hollyp@falcon.tamucc.edu
http://www.sci.tamucc.edu/~hollyp
Copyright © 1996, Holly Patterson
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